Pop display assembly refers to the process of assembling point-of-purchase displays, also known as pop displays, in retail stores or at trade shows. Pop displays are designed to showcase products and increase their visibility, which can lead to increased sales.

The assembly of pop displays involves several steps, including unpacking the display components, following assembly instructions, and adding product or promotional materials. Pop displays can be made from a variety of materials such as cardboard, plastic, and metal, and may include features such as shelves, hooks, or signage.

Pop display assembly is typically done by in-store merchandisers, brand ambassadors, or third-party assembly companies. These assembly teams must have a clear understanding of the product being promoted, the display design, and any marketing objectives associated with the pop display.

Pop display assembly can be a crucial part of a successful retail marketing strategy, as a well-designed and assembled pop display can catch the attention of shoppers and encourage them to make a purchase.