Private label refers to products that are manufactured by one company and sold under another company’s brand name. Private label products are typically made by contract manufacturers and are sold by retailers or other companies under their own brand name.
Private label products can range from food and beverages to household goods, personal care products, and more. Private label products are often used by retailers as a way to offer a more diverse range of products without investing in product development or manufacturing.
Private label products can offer several benefits to both retailers and consumers. For retailers, private label products can help differentiate their brand from competitors and offer a higher profit margin than branded products. For consumers, private label products can offer a lower price point than branded products, while still offering comparable quality.
Private label products can also offer more flexibility in terms of packaging and design, as retailers can work with manufacturers to create custom packaging and branding that fits their unique needs.
Overall, private label products offer a way for companies to expand their product offerings and increase profitability, while still offering quality products to consumers under their own brand name.
White label and private label are both terms used to describe products that are manufactured by one company and sold under another company’s brand name. While the two terms are often used interchangeably, there are some differences between white label and private label products.
White label products are generic products that are typically sold to multiple retailers or companies. White label products are not customized to a specific retailer or company, and the products are typically sold under the same name and packaging across all retailers. For example, a white label shampoo may be sold under multiple brand names at different retailers, but the product itself remains the same.
Private label products, on the other hand, are customized products that are created specifically for one retailer or company. Private label products are designed to meet the specific needs and preferences of a particular retailer or company, and the products are typically sold exclusively under that retailer or company’s brand name. For example, a private label shampoo may be designed specifically for a particular retailer and sold exclusively under that retailer’s brand name.
Overall, the key difference between white label and private label products is customization. White label products are generic products that are sold under multiple brand names, while private label products are customized products that are created specifically for one retailer or company.
Private label or private brand products are manufactured by one company and sold under another company’s brand name. Here are some examples of private label or private brand products:
- Kirkland Signature – Costco’s private brand that includes a wide range of products, including food, beverages, clothing, and electronics.
- Amazon Basics – Amazon’s private brand that includes a wide range of products, including electronics, office supplies, and home goods.
- Up & Up – Target’s private brand that includes a wide range of products, including personal care, household, and healthcare items.
- Great Value – Walmart’s private brand that includes a wide range of products, including food, household, and personal care items.
- Archer Farms – Target’s private brand that includes a wide range of food products, including snacks, coffee, and frozen meals.
- O Organics – Safeway’s private brand that includes a wide range of organic food products.
- Simple Truth – Kroger’s private brand that includes a wide range of organic and natural food products.
Private label or private brand products offer retailers the ability to offer a diverse range of products to consumers while maintaining control over product quality and branding. For consumers, private label or private brand products can offer a more affordable alternative to branded products, while still offering comparable quality.
