The Dietary Supplement Health and Education Act (DSHEA) was signed into law in 1994 and established a regulatory framework for dietary supplements in the United States. In the decades since, the dietary supplement industry has continued to grow, with an estimated 3 in 4 Americans taking dietary supplements regularly.
However, with this growth has come increased scrutiny from regulators, consumers, and other stakeholders. In order to succeed in this post-DSHEA world, dietary supplement companies will need to develop and maintain a range of skills, including:
- Compliance: The regulatory landscape for dietary supplements is complex and constantly evolving. Companies will need to stay up-to-date on the latest regulations and guidance documents, as well as maintain accurate records and labeling practices.
- Quality Control: Ensuring the safety and efficacy of dietary supplements requires rigorous quality control processes, including testing for contaminants and verifying the accuracy of ingredient labels.
- Marketing and Sales: In a crowded and competitive market, companies will need to differentiate themselves and communicate the benefits of their products effectively. This may include developing targeted marketing campaigns, establishing partnerships with influencers, and building strong relationships with retailers.
- Research and Development: As the science of nutrition and supplementation continues to evolve, companies will need to invest in research and development to stay ahead of the curve. This may involve conducting clinical trials, developing new formulations, and exploring new delivery methods.
- Sustainability and Social Responsibility: As consumers become increasingly concerned with the environmental and social impact of their purchases, dietary supplement companies will need to prioritize sustainability and social responsibility. This may include sourcing ingredients from ethical and sustainable suppliers, reducing waste and emissions, and giving back to the community.
In short, success in the dietary supplement industry will require a range of skills and competencies, from compliance and quality control to marketing and research. By staying ahead of the curve and demonstrating a commitment to quality and sustainability, companies can thrive in the post-DSHEA world.
